JD Retention Manager - Mark IT Africa

Careers

We are looking for a results-driven Retention Manager to lead player retention initiatives, maximise engagement and increase player lifetime value.

Develop and implement retention strategies to boost engagement and lifetime value.
Manage CRM campaigns across email, push, SMS and in-game messaging.
Analyse player behaviour and churn patterns to improve retention strategies.
Collaborate with marketing, product, and customer support teams on promotions and loyalty programs.
Monitor and optimise retention KPIs, including churn rate and player activity.
Segment players for personalized campaigns and experiences.

3–5 years’ experience in retention, CRM, or loyalty management in iGaming.
Strong understanding of iGaming products, player behaviour and retention strategies.
Proven track record of campaigns that reduce churn and increase lifetime value.
Excellent analytical, communication and project management skills.
Experience with CRM platforms, marketing automation and analytics tools.
Knowledge of gaming regulations and responsible marketing.